Let’s be honest.

This is not a content job.
This is a growth role with content as the weapon.

You will own the content engine that fuels YOYABA’s demand generation and you will own the LinkedIn presence of our CEO Tim. Strategically. Operatively. End to end.

You are not here to copy Tim.
You are here to be better than him at this.

Better in structure.
Better in narrative.
Better in positioning.
Better in impact.

And confident enough to lead him.

Imagine this

Your content strategy goes live and you see how the decisions you made start driving real business outcomes. Not just traffic or rankings, but pipeline, SQLs, and revenue.

You know exactly which ICP, which angle, and which narrative moved the needle because you designed it that way.

Your first month at YOYABA gives you an unfiltered view into how our media engine really works. You see what performs, what converts, what fails, and why. You work on our most exciting projects across service teams, challenge assumptions in sharp sparring sessions, and grow fast.

You quickly realize this is neither just a writing job nor just a strategist job.

It is strategic ownership with hands-on excellence.

If that resonates with you, keep reading.

What you do

You build strategies grounded in how customers think, decide, and buy. Only then do you enrich them with keyword intelligence, prompt patterns, and search signals.

You build and execute a multimedia content roadmap aligned with business goals, ICP needs, and pipeline stages.

You:

• Build and scale our demand generation content engine

• Own CEO LinkedIn content strategy and execution

• Develop narratives, positioning, and recurring content formats

• Create content end to end across long-form, short-form, video, social, blogs, scripts, podcasts, webinars, and more

• Collaborate with internal experts and external voices

• Draft, produce, and publish across LinkedIn, YouTube, email, website, and webinar platforms

• Set up and run podcast episodes, webinar programs, and live event content from concept to publishing

• Lead SEO for demand gen content including research, structure, and optimization

• Optimize workflows, editorial systems, and processes

You analyze performance across ICP targeting, buying journey effectiveness, SQL impact, pipeline contribution, engagement, intent, SERP and social signals, and qualitative resonance.

You turn insights into clear recommendations and proactively challenge our GTM leadership with better ideas.

You ensure strategic quality across tone, structure, messaging, and impact while raising the quality bar for everyone around you.

You are not a social media manager.
You are not a content producer.

You are a Content Strategist for growth.

How success looks

• Tim’s LinkedIn becomes a recognized B2B voice with demand impact

• LinkedIn becomes YOYABA’s strongest scalable growth channel

• Content contributes measurably to pipeline and SQLs

• Our content system runs cleaner, sharper, and faster

• We learn from you

Final note

If you are excited by responsibility, not scared of it, apply.

If you want to be measured by impact, not output, apply.

If you want comfort before excellence, this is not your role.

Apply only if you want to build something that matters.